Satomi and Elbeso will be opening a pop-up store "#if1@NY↔TOKYO" in Harajuku for two days, February 2nd and 3rd 2024!

Fri. Feb. 2nd and Sat. Feb. 3rd, 2024, Satomi, el beso will open a pop-up store in Harajuku as a triumphant return project for the New York Fashion Week Runway Show held in September 2023.

Satomi, el beso will open a pop-up store “#if1@NY↔TOKYO” in Harajuku, the mecca of Japanese pop culture, for two days. This pop-up store, which will appear in Harajuku where people comes from all over the world, will display costumes from the collection “#if1” by costume artist Satomi Takakura, which was showed on the runway at New York Fashion Week in September 2023.

“#if 1” is inspired by Japanese pop culture and subculture driven by Japanese idols. Satomi Takakura, who has created many idol costumes, has brought Japan’s unique idol style into a fashion and been sent to the world. This challenge is attracting attention not only in the fashion industry but also in the entertainment world.

The interior of the store will express a rock world with glittering, reminiscent of the atelier @Shibuya, which is the source of Satomi, el beso’s creation. In addition to the exhibition of “#if1” costumes, Satomi el beso will also be selling merchandise for the first time in the brand’s history. You can find accessories, Mac Book covers, keychains, bucket hats, shoelaces, and more.
Also, we will be accepting orders for men’s and women’s shirts made from the comic print fabric used in #if1 as well as costumes and clothes.

Satomi, el beso pop-up store「#if1@NY↔TOKYO」
NEW YORK FASHION WEEK triumphant return
DATE: February 2nd (Fri.) and 3rd (Sat.) 2024
TIME: Fri. Feb. 2nd 1:00p.m.-8:00p.m. Sat. Feb. 3rd 11:00a.m.-8:00p.m.
ADDRESS: 3-23-7 Jingumae, Shibuya-ku, Tokyo 150-0001
CONTENTS: Exhibition of NYFW runway costumes, goods sales, etc.
※Advance reservations are required for orders from retailers such as select shops.
Please contact us at the above email address.
HELD @ THE SAME TIME:NOBU Exhibition ~Tone at your fingertips~

【Satomi, el beso】
Satomi, el beso is the costume brand by Satomi Takakura who has been producing
a wide range of works including stage costumes and corporate uniforms for 20 years. In recent years, she has been mainly creating costumes for idols. In April 2023, she successfully held her runway show at Vancouver Fashion Week in April and New York Fashion Week in September.
Takakura’s costumes are not only uniquely designed but also created through a careful handiwork process They are successful in bringing out the person’s positive feelings to the fullest and making them shine.

〈El beso Corp.〉
A company which mainly operates and manages Satomi el beso, a costume brand. Based in Tokyo, we propose and produce unique clothing for both individuals and companies, and domestically and internationally. We are currently looking for sponsors and supporting companies to exhibit at overseas fashion shows. For details, please visit the website below.

◆For inquiries and business offers
Fumie Harada
PR of Satomi, el beso